Prototyping a 5G industrial revolution.
Samsung, AT&T
Role
Creative Director
Audience
Partners, Press
Year
2019
The Challenge
Demonstrate a new partnership between two global technology brands to the world—and turn their wild engineering ideas into one intuitive visitor experience.
My Role
Aligned engineers and marketing around a messaging strategy, led budgetary planning to fund a flexible content system, and used storyboarding to sync facilities, legal, and PR approvals at sensible intervals.
The Idea
5G Innovation Zone: An open prototype lab within an active semiconductor facility, demonstrating 5G’s potential for industrial manufacturing.
The Execution
Visitors discover six interactive prototypes for a 5G factory of the future in an industrial testbed. Digital clipboards present engineers’ notes in a simple framework: What it is, Why it matters, Let’s talk tech.
The Results
Coverage in the Wall Street Journal positioned AT&T and Samsung as leaders in 5G industrial applications.
Team Credits
Design: Micheal Cutchins
Interactive: Ryan Padgett
Production: Alexa Snyder
Account Lead: Mark McLain
