Core experience for enterprise AR.
Magic Leap
Role
Creative Director
Audience
Partners, Press
Year
2023
The Challenge
Pivot Magic Leap brand toward the enterprise audience and launch Magic Leap 2, the most immersive see-through AR headset.
My Role
Won the pitch and led a three-day design sprint with Magic Leap’s event, product, and brand teams. Used visitor journey planning to align stakeholders around a unified vision.
The Idea
Open Core: Central demo pods where developer-partners presented Magic Leap 2 use cases—building community while demonstrating enterprise innovation.
The Execution
We integrated spatial layouts, lighting calibration, materials, acoustics, and a virtual queue into one unified system that solved for tech performance and emotional impact at once.
The Results
This CES debut launched Magic Leap’s global event program, earning Forbes and TechCrunch coverage that positioned the brand as a leader in enterprise spatial computing, and a Silver award at the Event Design & Technology Awards.
Team Credits
Design: Cassandra Gooderum
Production: Nicki Harms
