Changing banking for good.
Capital One
Role
Creative Director
Audience
NCAA Fans
Year
2018
The Challenge
Rebrand Capital One as a tech company, not just a bank. Show college basketball fans that Capital One belongs in their world.
My Role
Streamlined B2B, consumer, and talent recruitment activations into one event program—turning budget constraints into funding for digital experience upgrades across all touchpoints. Led design and interactive teams on key initiatives like NCAA March Madness.
The Idea
Road to #FanAntonio: A digital adventure at NCAA’s Final Four Fan Fest where the Capital One App accompanies fans through interactive games that echo their own March Madness journeys.
The Execution
Multi-media vignettes placed the app inside relatable fan scenarios—like checking your account balance to see if you have enough for gas and a hotel when your team makes the next round. We turned these scenarios into interactive games celebrating useful app features, with leaderboards that tapped into fans’ competitive energy.
The Results
Road to #FanAntonio earned a Clio nomination for integration with Capital One’s TV and social campaigns featuring Charles Barkley, Spike Lee, and Samuel L. Jackson on a road trip to San Antonio.
Team Credits
Design: John Murray
Production: Kim Kostusak
Interactive: enVu Experience
Account Lead: Allyson Shepherd
